What is digital marketing
It is the promotion of goods & services on the internet and other digital means of communication. There are several approaches to marketing on the internet. These include
- Search Engine Optimisation
- Social Media Marketing
- Content Marketing
- Email Marketing
The approach used depends on marketing goals. This could be brand awareness, increasing website visits, generating leads, etc. Marketing goals determine the approach used. Sign-up for our digital marketing training now, and enjoy a limited time discount.
Is digital marketing important
Digital marketing gives your business leverage online. This is something similar to standing on a big stage in the middle of a huge crowd with a microphone, loudspeakers and big screens.
The ability of your company to be at the the top of people’s minds, attract customers that are likely to pay for your services and improve ROI online, must be deliberate.
Depending on which approach a business follows, digital marketing must be deliberate and consistent.
Marketing campaigns involves putting your goods and services before people who indicate interest or have done so in the past. This way, the chances of actual purchases is greatly increased.